MEETUP – Analiza podataka za poboljšanje prodaje (powered by Old Pilots Vodka&Gin)

Zadnji utorak u mjesecu je dan za druženja za web trgovce i one koji to tek žele postati! Ovaj Meetup se održava 28.2.2023. u Sky Officeu, a prijaviti se možete putem forme na dnu članka.

Poslovne se odluke temelje na podacima. Na Meetupu u siječnju smo nekoliko puta spomenuli važnost podataka, definirali izazove s kojima ćemo se svi susresti ove godine i zaključili da će analitika ove godine biti ključna za rast svakog webshopa.

Na ovom ćemo Meetupu dublje zaroniti temu analitike i interpretacije podataka uz nekoliko fantastičnih izlaganja. Iz Nottinghama nam dolaze Stefan Lončar, vlasnik Loncom Consultinga, premium partnera Udruge eCommerce Hrvatska i njegovi klijenti Gabe Luke Cuthbert, voditelji Art of Football webshopa, koji će nam kroz case study prikazati kako je uz pomoć kvalitetnih analiza i interpretacija podataka donosio poslovne odluke, te kako je njihov online dućan rastao kroz godine. Put Zagreba će iz Ljubljane potegnuti Andraž Štalec, vizionar, suvlasnik agencije Red Orbit i organizator inOrbita, najveće regionalne konferencije vezane uz digitalni marketing. Andraž će nas provesti kroz vrijednosti podataka kod donošenja odluka. Čovjek kojeg ne treba previše predstavljati, Robert Petković, nam se nedavno vratio sa Superweeka, najveće europske konferencije vezane uz analitiku i, kao i uvijek, dat će nam novu perspektivu praćenja i interpretiranja prodajnih rezultata.

Obzirom na goste, Meetup će biti dvojezičan – neka će predavanja biti na hrvatskom, a neka na engleskom jeziku, a svakako je neizaobilazan za svakog vlasnika i voditelja i webshopa! Kako je W. Edwards Deming, američki satističar i profesor rekao: “In God we trust, all others bring data.” Upravo se na podacima bazira ecommerce biznis.

“It is a capital mistake to theorize before one has data.” — Sherlock Holmes

Prijava je na dnu članka.

PROGRAM

• Dolazak & Networking (18:00 – 18:15)

Glavni cilj svakog Meetupa Udruge eCommerce Hrvatska je razmjena iskustva i druženje. Stoga nemojte biti sramežljivi – zaletite se ravno na šank i upoznajte ekipu.

• The truth is in data, and from data we grow – Stefan Lončar, Loncom Consulting (18:15 – 18:35)

Companies still make business decisions based on subjective opinions rather than market trends and relevant data. Stefan will show us how to turn the data Once you turn that into a growth opportunity for your company.

• GA4 & eCommerce (18:35 – 18:55) – Robert Petković

Od 1. srpnja ove godine Universal Analytics će prestati prikupljati podatke, a to znači da će velika većina webshopova postavljati ecommerce tracking u GA4, novoj verziji Google Analyticsa koja se razlikuje od Universala. Izvješća na koja smo svi navikli, podaci koje vidimo, sustavi kroz koje radimo analize, itd. doživljaju promjenu. Robert će nas provesti kroz mogućnosti ecommerce trackinga i prikazati ono što svaki svaki webshop mora imati postavljeno kako bi “sve radilo kako treba”.

• Refreshment break (18:55 – 19:10)

• How to use data for business decisions – Andraž Štalec (19:10 – 19:30)

As Thomas Redman said, “Where there is data smoke, there is business fire.” Andraž has been putting data into action for over 20 years, for his own business and his (ecommerce) clients. He will walk us through the trends, opportunities, options and common mistakes which you should avoid at any cost. Times are changing. You should too.

• Case study  – How Art of Football (UK) uses data to upscale their online sales – Luke & Gabe Cuthbert, Stefan Lončar (19:30 – 20:00)

Case study with examples, concrete advice and workflows which https://art-of-football.com/ uses in their day-to-day work. How to boost your sales using data? Let’s find out together! Prepare your questions and don’t be shy.

• Networking i druženje (19:50 – 22:00)

Predavači:

Stefan Lončar

Passionate about data since a young age and throughout his education he enhanced his love towards it. From this passion, Loncom was born. During his work experience he noticed that many companies still make business decisions based on subjective opinions rather than market trends and relevant data, and turned that into a growth opportunity for both his own and his clients’ businesses. The results were overwhelmingly positive and convincing, and the end product was a deep understanding of how to grow sustainably, through data. 

Robert Petković

Stručnjak za Google Analytics, predavač na našoj eCommerce Akademiji, s više od 20 godina iskustva u u svemu vezano uz web. Karijeru je započeo kao web developer a u posljednjih se 10 godina pozicionirao kao jedan od najistaknutijih analitičara u regiji. 

Andraž Štalec

CEO and co-founder of Award Winning Performance agency, Red Orbit, in love with data, analytics, performance and e-commerce. He is also a European Search Awards judge, Google Certified Trainer and a regular speaker at major international digital marketing events, including InOrbit Conference which is organised by Andraž.

Luke & Gabe Cuthbert

Art of Football was founded in 2013 by two brothers [Gabe and Luke] who set out to create art that captures the moments that move you. As they have grown so has their place in fan culture. AOF art now looks to connect with all the things that shape our love of the game. As a family business, a strong team dynamic is the foundation to everything AOF does. They are committed to creating an environment where you feel like you belong, where ideas thrive, where we feel empowered to have a positive impact and where we all enjoy what AOF does.

Important to know

ŠTO? Analiza podataka za povećanje prodaje
ZA KOGA? Partneri, članovi i prijatelji Udruge eCommerce Hrvatska
KADA? Utorak, 28. veljače 2023., od 18:00 do 22:00 h
GDJE? Sky Office, Ul. Roberta Frangeša Mihanovića 9, 10110, Zagreb (Google maps)
KAKO? Upad je besplatan za članove Udruge, ostali plaćaju 30 € (internet bankarstvom ili karticom) Učlanite se ovdje

PRIJAVE SU ZAVRŠILE